Comparative Study of Store Image, Patronage Intention, and Retail Mix Elements between Alfamart and Indomaret in Jakarta

Comparative Study of Store Image, Patronage Intention, and Retail Mix Elements between Alfamart and Indomaret in Jakarta

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This research is initiated by the phenomenon of competitive rivalry between the two giant convenience stores (Alfamart and Indomaret) Seromolecular study on the prevalence and risk factors of Toxoplasma gondii infection in pregnant women referred to a gynecology hospital in Urmia, northwest part of Iran in 2022 in Indonesia.Alfamart must strive to improve the patronage intention of its customers so that they do not switch to its main competitor, Indomaret.The purpose of the research was to compare patronage intention and store image between Alfamart and Indomaret.Additionally, this research clarified the influence of the components in the retail mix, which were in-store promotion, store atmosphere, convenience, and merchandise between Alfamart and Indomaret in the formation of store image and its impact on patronage intention.The research methods were independent t-test and path analysis.

Independent t-test aimed to find differences that occurred between Alfamart and Indomaret especially the differences in the components of the retail mix, store image, and patronage intention.Meanwhile, path analysis was to determine the effect of the retail Assessment of the quality of the healing process in experimentally induced skin lesions treated with autologous platelet concentrate associated or unassociated with allogeneic mesenchymal stem cells: preliminary results in a large animal model mix to store image and patronage intention.After processing the data, it is shown that both variables which are the components of the retail mix, store image, and patronage intention are surpassed by Alfamart.In Alfamart, there are significant influences of in-store promotion, convenience, and merchandise to the store image and patronage intention.Similarly, in-store promotion, merchandise, and store image have direct influence on patronage intention.

Meanwhile, for Indomaret, there is the influence of the in-store promotion, convenience, and merchandise to store image and patronage intention with conditions that store atmosphere and store image have a direct influence on the patronage intention.